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Technical Tips

Navigating the Paper Trail with Cougar®

Print has proven efficacy, particularly in tandem with digital efforts, so understanding how to use it will help you navigate the shifting currents of marketing with confidence. continue reading download

Taking Your Message Outdoors

Communicating visually outdoors can be challenging with so many mediums and applications available; not to mention the challenges with the weather and ensuring safety in public spaces. continue reading download

Augment Your Toolkit by Embracing AR

How can paper become an extended version of the real world? The Answer: through technology, enabled by virtual visuals, sounds, or other sensory stimuli. Put simply, through augmented or virtual reality. continue reading download

3 Innovative Ways to Use QR Codes

Not one single trend has experienced a surge during the pandemic as much as QR codes. Once a laughing matter, QR codes rose from the untapped depths of the marketing toolkit and have made their way to the forefront of modern business strategies for many. continue reading download

Guidebook for Talking to Your Customers About Digital Printing

Learning how to effectively communicate your strengths and benefits to potential customers is one of the best skills to learn and there are a few tips that can make your education that much easier. continue reading download

Choosing the Right Paper and Print Process

Materials speak, materials communicate – are your materials on-message? The paper and process(es) you choose says a lot. continue reading download

Printing and Paper Tips and Techniques

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Improving Safety and Efficiency with Water-Activated Tape

Some research and anecdotal evidence has shown that using water-activated tape (WAT), also referred to as kraft paper or brown paper tape is superior to plastic pressure sensitive tape when it comes to work safety, efficiency and more. continue reading download

Adding Value to Print Projects

If beauty is in the eye of the beholder, printers have a unique opportunity to amplify what is beautiful about ink on paper by paying careful attention to a few critical components which are unique to printing as a medium. continue reading download

The Importance of Swatchbooks

I’ve seen it happen time and again. A designer works on a print project and gets all the way through to the final stages of quoting only to find out the paper they designed the entire piece around doesn’t actually exist. continue reading download

Distracted Driving Inside and Outside the Warehouse

As technology with cell phones and mobile devices evolve, so does the risk of vehicle accidents whether they are on the road or in the warehouse. continue reading download

Magnetizing Made Simple

Why magnetize digital magnetic stock for sheet-fed equipment but not wide format inkjet equipment? It’s a fair question. continue reading download

The Prerequisites to Handling and Avoiding Complaints

In the production of printed products there are many variables that enter the equation. It goes without saying that trouble will occur from time-to-time, and it is not a matter of how, it’s a matter of when. continue reading download

Printing On Synthetics – How To Avoid Disappointment

Have you ever been less than impressed by the outcome of digitally printable synthetic substrates? If so, you’re not alone. continue reading download